Ana is the general manager of a leading European company based in Spain that’s quickly expanding its presence across Latin America. On a flight from Madrid to Buenos Aires, she sits next to Pepe, an experienced businessman from Mexico who starts a conversation with her. Curious about her work, Pepe asks Ana about her role in the company. She explains that she leads sales for Latin America at her Spanish company, which specializes in advanced medical equipment.
Let’s listen to their dialogue. Even though the company works in the medical equipment field, this conversation is full of useful business vocabulary and practical expressions perfect for anyone learning Spanish for business. Whether you’re introducing your company, networking, negotiating deals, or discussing strategy, this dialogue will help you communicate confidently in real business situations.
Pepe: What do you do, Ana?
Ana: I am the general sales manager for Latin America at a Spanish company that specializes in advanced medical equipment.
Pepe: How interesting! Can you tell me a bit more about the company and its mission?
Ana: Of course. Our company is dedicated to developing and distributing innovative medical technology for hospitals, clinics, and health centers in several countries.
Pepe: What is the main market for your products?
Ana: Until now, it was Europe. But now I have been given this position because the company wants to grow strongly in Latin America, where we have seen great growth potential and many opportunities to expand our client network.
Pepe: How would you describe the business strategy to increase sales in the region?
Ana: Our strategy includes forming strong alliances with distributors and local partners, offering ongoing training to our sales team, and ensuring high-quality after-sales service.
Pepe: I understand. What are the main challenges the company faces in the Latin American market?
Ana: Competition is strong and regulations vary quite a bit between countries. That’s why we have to be flexible and adapt quickly. Also, efficient supply chain management is key to meeting delivery deadlines.
Pepe: What skills do you consider essential for your role as general sales manager for Latin America?
Ana: It is essential to have effective communication skills, project management skills, and a deep understanding of the local market.
Pepe: How do you handle innovation within the company?
Ana: We constantly work with our research and development department to launch new products that respond to the changing needs of the health sector.
Pepe: Do you have plans to expand into other markets soon?
Ana: Yes, we are evaluating opportunities in other countries and looking for partnerships that allow us to grow.
Pepe: It seems like a solid plan to me. What do you like most about your job?
Ana: I love being able to combine technology and business to improve people’s quality of life. Also, I enjoy working with multicultural teams and learning about different markets.
Pepe: Without a doubt, a very rewarding career. Thank you very much for sharing all this with me, Ana.
Ana: Thank you, Pepe. Now tell me what you do!
Glossary
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dedicarse a – To do (work as) / To be engaged in.
- To work in a specific profession or activity; to dedicate oneself to a particular job or career.
- To be involved or focused on a particular activity or business.
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gerente general – General manager.
The person who directs or manages a company or an important division within a company. -
red de clientes – Client network.
A group of customers or companies that regularly buy products or services from a business. -
estrategia comercial – Business strategy.
A plan designed to increase sales and improve the overall success of a company. -
socios – Partners.
People or companies that collaborate or work together in a business venture. -
capacitación continua – Ongoing training.
Continuous education or instruction aimed at improving skills and knowledge over time. -
servicio postventa – After-sales service.
Support provided to customers after they have purchased a product, including maintenance, repairs, or customer care. -
gestión – Management/handling.
The act of organizing, directing, and controlling activities or projects effectively. -
cadena de suministro – Supply chain.
The entire process involved in getting a product from the manufacturer to the final customer, including production, transportation, and delivery. -
plazos de entrega – Delivery deadlines.
The specific time limits by which products or services must be delivered to customers. -
conocimiento profundo – Deep knowledge.
A very thorough and detailed understanding of a subject, such as the local market in business. -
lanzar – To launch (a product).
To introduce or release a new product into the market. -
gratificante – Rewarding / satisfying.
Something that provides personal or professional satisfaction because of its positive results or value.
